@article{2025:bjrck:from_purpo,
title = {From Purpose to Circularity: Unpacking the Strategic and Systemic Role of Corporate Purpose},
year = {2025},
note = {Organizations face increasing pressures to address climate change,
disruptive technologies, resource scarcity, and shifting stakeholder
expectations. These factors require them to reassess their strategies,
societal roles, and approaches to innovation. At the same time,
transitions toward circular economy (CE) models demand systemic
changes in how value is created and sustained. In these conditions,
high-growth companies and alliances demonstrate how placing purpose at
their core enables organizational transformation and value-driven
collaborations with stakeholders that can drive circular systemic
change. By synthesizing insights from strategic management, system,
organizational change, and circular economy literature, this
conceptual paper positions purpose as a normative, strategic, and
systemic construct and proposes a future research agenda to examine
its mechanisms, risks, and transformative potential – with
particular attention to its role in accelerating circular economy
transitions on the organizational level.},
journal = {Swiss Journal of Business},
pages = {262--285},
author = {Björck, Albena and Pregmark, Johanna and Brandin, Kristoffer Janblad and Schoch, David},
volume = {79},
number = {3}
}