@book{2011:hayden:the_rhetor,
title = {The Rhetoric of Soft Power},
year = {2011},
note = {The Rhetoric of Soft Power: Public Diplomacy in Global Contexts
provides a comparative assessment of public diplomacy and strategic
communication initiatives, in order to portray how Joseph Nye’s
notion of “soft power” has translated into context-specific
strategies of international influence. The book examines four cases
– Japan, Venezuela, China, and the United States – to illuminate
the particular significance of culture, foreign publics, and
communication technologies for the foreign policy ambitions of each
country.},
edition = {1},
publisher = {Lexington},
address = {Lanham},
series = {},
volume = {},
author = {Hayden, Craig}
}