@article{2026:naab:selfeffec, title = {Self-effects of (perceived) public vs. private opinion expression, elaboration, and composition}, year = {2026}, note = {Self-effects in communication research refer to effects of opinion expressions on the senders themselves. Despite growing empirical support for self-effects, moderators and mediators of these self-effects are barely researched. The article outlines theoretical arguments that individuals elaborate more and put more effort into message composition when expecting a public vs. a private setting. This, in turn, should lead to higher self-effects on the senders’ perceived knowledge, issue interest, and behavioral intentions. In a preregistered between-subjects experiment, we found tentative support for these assumptions.}, journal = {SCM Studies in Communication and Media}, pages = {281--300}, author = {Naab, Teresa K. and Schnauber-Stockmann, Anna}, volume = {15}, number = {2} }