@book{2024:niessen:sufficienc, title = {Sufficiency in Business}, year = {2024}, note = {Businesses want to be sustainable but how can they promote sufficiency? Sufficiency-oriented business models focus on creating sustainable value, promoting reduced resource consumption and adjusting production volumes to planetary boundaries. The contributors to this volume present real-life examples of sufficiency-oriented companies across diverse industries. These experts share their insights on sufficiency strategies in business, barriers and opportunities discovered, and the impact on customer behavioural change. They address the far-reaching changes in business, society, and policy required for this paradigm shift and suggest future research directions.}, edition = {1}, publisher = {transcript}, address = {Bielefeld}, series = {Neue Ökonomie}, volume = {2}, editor = {Niessen, Laura and Gossen, Maike} }