@article{2022:eichler:leitfragen, title = {Leitfragen für Leitlinien. Überlegungen zu Strategie und Selbstverständnis öffentlich-rechtlicher Medien auf den Plattformen}, year = {2022}, note = {In order to better reach younger people with journalistic offerings, Public Service Media (PSM) are increasingly producing and distributing journalism via commer- cial platforms. In order to achieve the highest possible reach and interaction with the audience, journalists must know and apply the rules of commercial algorithmic recommendation systems. This can lead to conflicts between journalistic quality and platformization of content. This article summarizes findings from a related study and makes suggestions for a digital media ethic of the Public Service Media. This aspect is to be integrated into the intensively conducted debate about the legitimacy, reform, and future of the PSM.}, journal = {Communicatio Socialis (ComSoc)}, pages = {533--542}, author = {Eichler, Henning}, volume = {55}, number = {4} }