@article{2026:orlando:valorizing, title = {VALORizing Innovation}, year = {2026}, note = {Innovation measurement remains fragmented across existing frameworks, creating ambiguity about effective approaches for assessing company level innovation performance. Drawing on classification methodology, this study synthesizes four established innovation measurement models to develop the holistic VALOR framework—encompassing Values, Activities, Longevity, Output, and Return on Innovation. For operationalization of the framework 62 distinct indicators are presented to measure performance. This research provides a comprehensive analytical framework which includes traditional as well as timely innovation aspects. The findings enable innovation managers and asset managers to evaluate and benchmark innovation performance of individual firms as well as to support their strategic decision-making.}, journal = {Swiss Journal of Business}, pages = {142--172}, author = {Orlando, Vanessa}, volume = {80}, number = {2} }