@book{2003:gonnerman:getting_th,
title = {Getting the Word Out},
year = {2003},
note = {High quality publications and public relations will enhance a
congregation's overall ministry by promoting strong stewardship,
effective evangelism, and exciting parish education. Getting the Word
Out provides all the tools congregations need to create
attention-grabbing, informative, and inspiring communications.
Frederick H. Gonnerman shows readers how to assess their audience and
the competition for the audience's attention; identify a publication's
purpose; and create useful, readable, and attractive
publications-whether print or online, for the congregation or a
broader community.},
edition = {},
publisher = {Rowman & Littlefield},
address = {Lanham},
series = {},
volume = {},
author = {Gonnerman, Frederick H.}
}